||9 of 10 people found the following review helpful.| Great tool for marketers!|By Kathleen Drohan|I loved this book. Not only did it give me great tips for my email marketing campaigns, the research and case histories gave me all the proof I needed to convince a member of my board directors that email is the way for a small arts group like mine to really stand out in a competitive marketplace. But, no matter what yo|About the Author|Eugene Carr is the founder and president of Patron Technology, a leading online arts marketing software and consulting company in New York City. Mr. Carr has been a leader in online marketing for the arts since he founded CultureFinder in 1995,
E-mail is revolutionizing the way the arts are being marketing today, and "Wired for Culture" offers both background research about the online arts market, as well as practical tips for getting started.
You'll learn why e-mail marketing provides a spectacular return-on-investment; What arts patrons do while they are online and how to market to them most effectively; Why e-mail captures their attention more than other marketing methods.
You'll understand how to g...
[PDF.pn33] Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Third Edition) Rating: 3.82 (678 Votes)
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You can specify the type of files you want, for your gadget.Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Third Edition) | Eugene Carr. Which are the reasons I like to read books. Great story by a great author.
