[Online library] Sign-Up for Culture: The Arts Marketer's Guide to Building an Effective E-mail List
▲ Eugene Carr ▲
| #7502512 in Books | 2004-06 | PDF # 1 | File Name: 0972914110 | 85 pages
||3 of 3 people found the following review helpful.| Short & Sweet, Practical, a bargain|By Patrick O'Beirne|This book draws from experience with performing arts venues with large audiences. But the lessons are applicable to any size of arts venue that wants to save publication and postage costs and increase its ticket sales.
By "patrons" he refers to the audience of individual consumers rather than corporate sponsors|About the Author|Eugene Carr is the founder and president of Patron Technology and author of "Wired for Culture: How E-mail is Revolutionizing Arts Marketing" (2003) and Sign Up for Culture: The Arts Marketers Guide to Building an Effective E-mail List" (2004).
Sign-Up for Culture answers the question: "Now that I see my e-mail marketing is really working, how can I grow my e-mail list quickly?"
Today, arts marketers are caught in a transition. Arts patrons are living in a digital world where e-mail communication has become ingrained into the fabric of their daily lives. However, arts marketers don’t yet have an e-mail relationship with most of them. Here is what you need to know to build those relationships quickl...
[PDF.bc41] Sign-Up for Culture: The Arts Marketer's Guide to Building an Effective E-mail List Rating: 3.98 (699 Votes)
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You easily download any file type for your gadget.Sign-Up for Culture: The Arts Marketer's Guide to Building an Effective E-mail List | Eugene Carr. Just read it with an open mind because none of us really know.
