||4 of 5 people found the following review helpful.| A beginners manual...|By J. Jensen|The substance of this book is a comparison of email marketing promotions from , B&N, and Borders. Some interesting numbers are presented but, overall, this book is nothing more than a primer for those entering the eMarketing field. I question some of the conclusions which the author arrives at given the limited number of participants (182)|From the Publisher|The number of Internet users in the world was estimated at less than 10 million in 1993. As we enter the new millennium, total Internet users in Latin America alone are approaching 10 million. |Recent improvements in the Internet are revoluti
This monograph brings together two distant worlds: the volatile and hyper-aggressive milieu of e-mail commerce and the practices of a traditional, multilateral institution. How does Amazon.com market books and how does the IDB distribute its publications? How much can the Inter-American Development Bank learn from a dot.com?
It seems that some of the marketing tools used by the ever so powerful Amazon.com can be used by a small but respectable publishing center of a ...
[PDF.gk05] E-Promotions : The Value of E-Mail Marketing Rating: 3.87 (737 Votes)
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You can specify the type of files you want, for your device.E-Promotions : The Value of E-Mail Marketing | Gerardo Giannoni. Just read it with an open mind because none of us really know.
