(Download ebook) Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
✿ Alvin C. Burns, Ronald F. Bush ✿
| #46804 in Books | 2011-01-14 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 9.90 x.90 x7.90l,1.45 | File Name: 0135078229 | 391 pages
||1 of 1 people found the following review helpful.| My favorite book ever!|By Yoghurt|Just kidding. It's a textbook.... About marketing and Excel. Woo hoo!
It did the job and provided the necessary information related to a basic marketing research course.|0 of 0 people found the following review helpful.| It is good so far|By Susan Chieng|I got this book for my class
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
[PDF.dp45] Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition Rating: 3.76 (702 Votes)
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