| #3199546 in Books | 2001-02 | Original language:English | PDF # 1 | 1.04 x6.71 x8.27l,1.08 | File Name: 0273650211 | 350 pages
||1 of 1 people found the following review helpful.| E-Business is NOT easy, but it CAN be made simple.|By John Allen Mollenhauer|E-Business to the Power of 12: The Principles of. dotCompetition is a breakthrough! For a long time we've had the 4P's of marketing; now we have the 12 P's of E-Business. In order to really understand and effectively manage anything, such as an electronic business, you must have a 'unified' model|From the Inside Flap|About the Book|In the world of e-business there is no such formula as e = mc2. This is still an evolutionary entity: it lives, it develops, it expands, it reproduces. It exists in an environment with other trading means and interacts with t
The Principles of .competition"The changes wrought by the digital revolution already reach far. On a more fundamental level the information revolution is forcing companies to reconsider all aspects of their activities. People at all levels are finding that their working lives are changing drastically." FT, 1 October Ignoring the net could cost the life of your company. The distinction between e and business is blurring posthaste. Soon the majority of business will be e-...
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